So You Create On The Internet – So What?





“Nobody will stop you from creating. Do it tonight. Do it tomorrow. That is the way to make your soul grow – whether there is a market for it or not! The kick of creation is the art of creating, not anything that happens afterward.”

– Kurt Vonnegut
I came across this quote and it started a musing, one that holds no weight most likely, but one I’ve tossed and turned inside my head for a few days. Letting it stew/bake/mould or however we phrase it. I like bake the best, my friend Cesca frequently says she’s letting an essay ‘bake overnight’ before she looks at it again.
The Art Of Creation. Creating On The Internet. The Process Of Makin’ Stuff. It’s a weird thing, a new concept to most since blogging and YouTubers sprang almost out of nowhere in mainstream media recently these past few years. The power of creation on the Internet knows no bounds and welds large amounts of power, as we’ve seen, the power of an #ad and the character performing to a brief. The hundreds and thousands, even millions that are distributed across our Wide Web has many blogs and Youtube channels springing up, podcasts are made daily, ebooks distributed on the reg’. So you’re making content for your #onbrand and you’re wondering, what happens next?

So you’re wanting a part of this cash cow now.

I alluded in a recent post Why I Took A Break From Blogging. It’s very easy to get caught up in the numbers and the expectations, the ‘potential’ of your blog and the people who have made a career out of theirs. And then a broken laptop stopped me from posting when I really wanted to post. Never should something like creation start from a want for money or being famous. It doesn’t work like that. You don’t get ‘fame’ as a mark of success, it’s an add on some get. Not all. When we think of fame, we think of people written about in rat mags; movie stars, writers, designers, DJs, singers and models. But we don’t think about the work before that. We don’t think about the reject. The emails that come through, the ‘sorry but no’ which are uttered time and time again. We’ve put fame on this pedestal, this all knowing ‘being’ of perfection and luxury and riches, a God of today for those who tossed religion aside.
When you are creating, as Kurt Vonnegut put it, you are creating for the kick of it. You are creating because you have to, because your soul is commanding you to do so, because there is joy when you create which nothing else can compare to. Creativity is fashioning something out of nothing and feeling accomplished you did it, not because someone saw it and told others. The creation for others is an insult to creativity itself, the creation for glory and fame will show in your work and prove false in the eyes of an audience. Cecil B. DeMille once said “creativity is a drug I cannot live without” and I think that is the thing that sums it up.
We are pushed to see so much about #content and #onbrand and #ad we forget the beginning, middle and end of such things is creation. Creation is not made to pay the bills. It is you and you alone who must work to pay your bills.
Cameron Diaz spoke about happiness in this video here and touched on fame, saying

“People have this idea, especially in America that if you’re famous, you’re successful. You’re happy. I don’t do what I do because I want to be famous… If you’re looking for fame to define you, you will never be happy.”


Fame may come as a result of creation, hard work and success but it does not come if you’re intention is fame itself. I think all creatives desire a certain level of success, and that success being recognition, not from being lucky but from working their ass off. If you put your best efforts into something, you want it to be noticed. However that will not happen if you’re intentions are not authentic and your need to create is has moneybags for eyes.

I think many forget that. I think our mind lapses concentration when our desire go from the need to create, to the need to make money. To pay our bills. I think we fail to remember that fame and a high bank account is not the only aspiration to have in life. There’s more to it.
And I think maybe, focusing on free stuff and how many #ads you can #promo or that Insty fame, doesn’t send out the message people should care enough to click.
You do you, and I will do me.
Lou x
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8 Responses to So You Create On The Internet – So What?

  1. Emily says:

    Great post! Some people really get caught up in it and I think there are too many bloggers these days trying to be something they're not just to try get a bit of social media attention. You do you girl πŸ™‚

  2. Amy says:

    I love this post! You're completely right – the fun of blogging goes out the window once you get too caught up in it and take it too seriously. I feel sad for some of the blogs I began following from day dot slowly turn into one sponsored post after another than isn't a fit but they want the freebie. I've just come across your blog and I love it – your style and how you write is amazing.

    Amy | whatamydid.co.uk

    • louramsay says:

      Thank you Amy!! Feel the same – blogging now is seen more as a way to make quick cash, and it never started from there. It should be a hobby that one day may turn into something with hard work. But that should never be the goal, it feels too false!
      Thank you so much :)) checking your blog out as we speak! Lets be friends x

  3. Loved this. And it's so true! Let's face it, there's probably quicker and easier ways to get rich and famous. I personally would hate to be famous. And I'm lucky that my income comes from my FT job so blogging can remain what I want it to be, fun and my creative outlet! xx

    • louramsay says:

      I completely agree with you Justine :)) forever a creative outlet, to be used with love and care and never a cash cow.
      Thank you for taking the time to comment, I really appreciate it <3 xx

  4. I loved this. I don't write about what most bloggers with thousands of readers write about and I don't have thousands of Instagram followers because I don't post pastels or flatlays but I post what I like and I'm happy with it. We have all these platforms to make our own mark on the internet and spend so much time trying to emulate others. It could be such a good thing- if only more people saw that and made what they felt like making!

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